Overall Internet usage continues to grow as people use it exclusively to search for information and engage with local businesses and organizations. For years to come, the vast majority of users will be using BOTH their laptops AND smartphones to access content. One expert estimates that Wi-Fi and mobile-connected devices will generate 68% of all internet traffic by the end of 2017. With smartphone usage growing dramatically, a dedicated mobile app strategy should be strongly considered. An astonishing 90% of mobile usage is through mobile apps, and only 10% through mobile browsers.
A mobile app has dedicated “real estate” on a users phone. A mobile app enables your organization’s constituents to easily stay up-to-date on events, news, and more. The app is custom designed to work with your branding, and can have 10 or more sections that let you inform and interact with app users.
Potential App features include:
- Push Notifications
Send important messages directly to the phones of app users. It shows up on their devices like a text message or any other notification. - Events
- Photo Gallery
- Emailed forms
- Appointments/Reservations
The built-in booking system can be used to reserve time slots for events - Membership
This can be an exclusive area within the app - News
- Podcasts